Gastronomic experience with ELLE Gourmet to celebrate European Avocado
As part of the activities developed in Spain by the “European Avocado and Mango: Fruits from the Heart” campaign, the collaboration with ELLE Gourmet was an excellent opportunity to bring the European Avocado grown in Spain closer to an audience that shares its values: gastronomy, healthy living and the pleasure of good food.
The initiative took shape as a healthy Drunch event held at Tribeca Bistro, bringing together guests and key voices from the ELLE Gourmet world to enjoy a culinary concept built around avocado. The gathering provided a chance to demonstrate, in an inspiring and influential setting, how naturally this product can fit into contemporary, flavoursome and balanced cooking.
Beyond its gastronomic dimension, this collaboration helped reinforce some of the campaign’s key messages in Spain. European Avocado represents a way of consuming that is rooted in quality, proximity and versatility in the kitchen. Its presence at this kind of experience helps convey an aspirational yet accessible and genuine image to the consumer, one associated with enjoyable moments and modern eating habits.
The event featured some of ELLE Gourmet’s closest friends, including Álex Gadea, Ana Ruiz, María Morales, Paola Freire, Patri Tena, Paula Feel, Linda Sharkey, Paula Babiano, Natalia López and Abraham Menéndez, along with other invited guests who joined an evening conceived to celebrate European Avocado in connection with gastronomy, creativity and lifestyle.